Don’t have to be an expert number crusher to get that marketing online is much cheaper than traditional advertising approaches.
The cost of newspaper and magazine advertisements could run into the thousands and TV and radio could often blow a company’s entire marketing budget.
Internet marketing, on the other hand, can cost as much as your budget allows. That’s not to say you shouldn’t be running traditional marketing campaigns.
In fact, the most effective marketing campaigns employ a broad mix of activities, but don’t risk your entire marketing budget until you’re confident your investment in these mediums will be effective.
Speaking at a digital business conference entrepreneur and internet-famous marketer Gary Vaynerchuk explained how social media advertising, is currently “grossly underpriced” – and savvy businesses are taking full advantage of it.
Gary Vaynerchuk said we are now living through a time of underpriced attention, with social media, but too many businesses and brands are wasting time and not taking full advantage of it.
If marketing is all about capturing the biggest bang for the smallest buck, digital marketing is the way to go.
Digital advertising is much faster because marketers can target a specific audience instantly and capture them at every stage in the buying cycle.
Has something that relates to your industry been in the news? A finely-placed post on the topic can make your business appear relevant and can establish you as experts in the field. Has a celebrity ever posted a picture of your product or used a similar service? Ride the wave of publicity by responding and tagging their post.
The greatest thing about online marketing is that it delivers real-time results.
Instantly, you can see the number of audience that have been driven to your site; whatever messages have delivered the best results; conversion rates; what were the peak times for results; and many more information.
